Call Statistics
Benefits of call statistics to Small Business Telephone Systems
Following are few benefits that call statistics provide to users on using small business telephone system.
1. Impact of missed calls
Businesses often think missing calls mean losing sales. This statement can be proved by comparing the campaigns on the basis of missed call percentage. There are very high chances that the campaign that has higher missed called percentage would be less profitable, compared with other. This shows how important it is for a business to quickly answer the incoming calls.
2. Know where your inbound call are coming from
It is important to know the amount of inbound calls you receive and from where these calls are mostly coming from. Hunt Groups and Queues can be filled with any amount of destination numbers and study of your Call statistics can reveal whether the call answering resources you have assigned to each of them are appropriate.
3. Performance of Staff/ Agents
It is very important to know the efficiency and performance of your staff member, especially call agents in call centers. The call statistics also tells you the total duration an agent has spent speaking to inbound callers.
4. Call detail according to geographic location
Knowing what part of the country you inbound calls are coming from can be invaluable. This can influence your decisions about where to advertise your upcoming marketing campaigns. Also, if you have a non geographic number (for e.g. 0844 numbers), this will help you know the exact response rate of each campaign according to any particular region.
5. Effectiveness of marketing campaigns
The call statistics helps you know the performance of marketing campaigns. Since you can use your telephone number as an advertising channels, this help allow you to see how many inbound calls have been generated by each one individually.
For more information about other non geographical numbers such as 0800 numbers and 0845 numbers, visit 08 Direct.